Application of the hottest digital printing in the

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The latest survey report of pirainternational, an authoritative market research organization, shows that the output value of the global digital printing, packaging and label market reached US $2.4 billion in 2009, and by 2014, this market is expected to grow 182% as a whole, reaching US $6.8 billion, with an average annual compound growth rate of 23%

it is understood that the growth of market demand for customizable and short version printing is the two major reasons for the invincibility of digital printing in the field of packaging and labels. This is because it helps enterprises reduce their inventory and operational risks. At present, the digital on-demand printing of labels and packaging, which not only saves materials, but also saves energy and ink, has become a home page choice for enterprises to cope with the economic crisis and reduce waste

because of the zero position of the pointer used in digital printing; It is a standard PDF file, so it can be transmitted through the network and put into production quickly. The production of live parts that needed to be prepared several days in advance can now be completed in one noon. Therefore, it can fully meet the needs of the brand holders of some enterprises with backward processes, technologies and equipment for the timely supply of products

in addition, digital printing can turn paper processors into printing service providers. In addition to the traditional printing business, they can also provide customers with a wider range of digital services. Customer relationship management, network distribution and digital picture library management are all familiar service types for printing and packaging factories. Digital printing enables enterprises to obtain the ability to produce unique products through variable printing, which is a valuable asset for any printing or packaging enterprise that implements corporate social responsibility

of course, the digital printing industry has unique advantages in the production of codes, bar codes (one-dimensional and two-dimensional), numbers and limited edition books in different languages

as for the development prospect of digital printing, packaging and labels in different fields, Pira believes that the application of digital printing in the field of flexible packaging will increase 4-5 times during the year due to the influence of brand holders' pursuit of innovative technology and paper processors' pursuit of high-speed printing. Moreover, as flexible packaging has gradually won the favor of brand holders, the growth rate of digital printing in this field is expected to even exceed that of folding cartons whose growth has slowed down for several consecutive years

from the perspective of end products, food and beverage are the growth pioneers. Because digital printing entered this market late, it has great potential. In 2009, the sales volume of digital printed packaging and labels in the global food and beverage market was $606million. According to Pira's prediction, this figure will climb to $2.1 billion in 2014, with an average annual growth rate of nearly 28%

at present, the biggest application of digital printing in the packaging market is general production, which once again proves the fact that although there is a heated discussion about the production of samples, models and samples by digital printing machines, general production is still the largest use of digital printing. According to Pira, the output value of digital general production packaging and label printing in 2009 was $931million, and it is expected to reach $2.45 billion in 2014

in terms of geographical location, the digital printing and packaging market is mainly divided into two camps: developed and developing countries. Western Europe and North America had the lowest growth rates, while Asia Pacific, Eastern Europe, South America, the Middle East and South America had the highest growth rates. Pira estimates that the growth rate between developed and developing countries is between 19% (North America) and 33% (Eastern Europe) in

when talking about the progress of digital printing systems, Pira pointed out that many systems are now equipped with online glazing, coating, stacking, conveying and die-cutting devices. The digital production line integrating folding, gluing and filling functions can concentrate the whole printing and packaging process at the same place, which also reduces the logistics and transportation links in the supply chain to a certain extent

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